Theorizing Digital Rhetoric (Hardcover)

Preface

1. Introduction: Theorizing Digital Rhetoric, Aaron Hess

SECTION I:

PHILOSOPHICAL AND RHETORICAL CONCEPTUALIZATIONS OF DIGITAL TECHNOLOGY

2. Critique of Digital Reason, David Gunkel
3. The Terms of Technoliberalism, Damien Pfister
4. Rhetorical Affects in Digital Media, Jay Brower
5. Digital Rhetoric and the Internet of Things, James P. Zappen
6. Towards a Minor Assemblage: An Introduction to the Clickable World, J. Macgregor Wise

SECTION II:

DIGITAL INTRUSIONS IN RHETORICAL THEORY

7. From coercion to community building: Technological affordances as rhetorical forms, Amber Davisson and Angela Leone
8. Fluidity in a Digital World: Choice, Communities, and Public Values, Ashley Hinck
9. The Rhetorical Agency of Algorithms, Jessica Reyman
10. The New Data: Argumentation amidst, on, with, and in Data, Candice Lanius and Gaines S. Hubbell
11. Where is the Body in Digital Rhetoric? Brett Lunceford
12. Reviving identity politics: Strategic essentialism, identity politics, and the potential for cross-racial vernacular discourse in the digital age, Vincent Pham

SECTION III:

BEING RHETORICAL CRITICS IN OUR DIGITAL LIVES

13. Toward a Digital Methodology for Ideographic Criticism: A Case Study of ‘Equality’, Michelle Gibbons and David Seitz
14. Hashtags and Attention through the Tetrad: The Rhetorical Circulation of #ALSIceBucketChallenge, Jennifer Reinwald
15. Ethics, Agency, and Power: Toward an Algorithmic Rhetoric, Jeremy David Johnson
16. Pinning, Gazing, and Swiping Together: Identification in Visually Driven Social Media, Hillary A. Jones
17. I am what I play and I play what I am: Constitutive Rhetoric and the Casual Games Market, Shira Chess

Afterword: Digital Rhetoric at a Later Time, Brian L. Ott