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· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781138708563
· 쪽수 : 494쪽
목차
Part 1: Global Business Environment 1. Globalization Part 2: National Business Environments 2. Cross-Cultural Business 3. Political Economy and Ethics 4. Economic Development of Nations Part 3: International Trade and Investment 5. International Trade Theory 6. Political Theory 7. Foreign Direct Investment 8. Regional Economic Integration Part 4: The International Financial System 9. International Financial Markets 10. International Monetary System Part 5: International Business Management 11. International Strategy and Organization 12. Analyzing International Opportunities 13. Selecting and Managing Entry Modes 14. Developing and Marketing Products 15. Managing International Operations 16. Hiring and Managing Employees