How to Forecast: A Guide for Business : A Guide for Business (Hardcover)

1: Beyond The Firm’s Control; 1: Forecasting The National Economy; 2: Interest Rates and Government Policy; 3: The Global Market, Exchange Rates and the Balance of Payments; 4: Global Warming, Energy and Commodity Prices; 5: Population, Social Trends And Lifestyles; 6: Technical Change, Communications And Education; 7: Spending Power, Profits And The Market; 2: Underthe firm’s control; 8: Long-Term Strategy and Investment; 9: Costs and Prices; 10: Forecasting From a Model of the Business; 11: Forecasting Profits; 12: Forecasting Share Prices; 13: the Rules of Forecasting