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· 제목 : Principles of Retailing (Paperback, 2 ed) 
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781138791954
· 쪽수 : 350쪽
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781138791954
· 쪽수 : 350쪽
목차
1.The Retail Environment 2.Theories of Retail Change 3.Strategic Retail Marketing 1 ? The Strategic Planning Process 4.Strategic Retail Marketing 2 ? Market Segmentation and the Service Marketing Mix 5.Internationalisation of Retailing 6.Electronic Commerce and Retailing 7.Product Management 8.Offshore Sourcing and Corporate Social Responsibility (CSR) 9. Retail Logistics 10.Adding Value through Customer Service 11.Visual Merchandising and Retail Selling 12.Retail Security
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