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· 제목 : Corporate Entrepreneurship (Hardcover)
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781138813670
· 쪽수 : 168쪽
· 출판일 : 2017-10-31
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781138813670
· 쪽수 : 168쪽
· 출판일 : 2017-10-31
목차
Introduction
1. Corporate Entrepreneurship in Practice: An Overview
2. Corporate Entrepreneurship in the Literature: An Overview
3. Corporate Entrepreneurship at L'Oreal: An Interactive Case Study
4. Corporate Entrepreneurship: A Secific Process?
5. Team Dynamics and Management in Corporate Entrepreneurship
6. Implementing Corporate Entrepreneurship: The Key Enablers
7. Implementing Corporate Entrepreneurship: Corporate Entrepreneurship Devices
8. Implementing Corporate Entrepreneurship: The Underlying Design Principles
9. Conclusion
