Nation Branding, Public Relations and Soft Power : Corporatising Poland (Hardcover)

Introduction 1. From ‘Total Wars’ To ‘Total Markets’ 2. Soft Power, Nation-Building and Globalism Re-Considered 3. Reforming the Polish Statecraft: Foundations for Corporatization 4. Mapping Out the Polish Field of National Images Management 5. Field Habitus and Legitimacy of Nation Branding In Soft Power 6. Political Economy of Nation Branding Practice in Poland 7. Articulating Branded Vision of Polishness for Soft Power 8. Poland as Markets’ Playground: Towards New Statecraft 9. Conclusions: Updating the Field and Considering the Future of Soft Power Research