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· 제목 : The Science of Attitudes (Hardcover)
· 분류 : 외국도서 > 인문/사회 > 심리학 > 사회 심리학
· ISBN : 9781138820784
· 쪽수 : 358쪽
· 출판일 : 2015-10-06
· 분류 : 외국도서 > 인문/사회 > 심리학 > 사회 심리학
· ISBN : 9781138820784
· 쪽수 : 358쪽
· 출판일 : 2015-10-06
목차
1. The Meaning and Measurement of Attitudes. 2. Attitude Strength and Structure. 3. The Functions of Attitudes. 4. Persuasion: Classic Approaches. 5. Dual Process Theories of Attitude Change. 6. Predicting Behavior from Attitudes. 7. Predicting Attitudes from Behaviors. 8. Resistance to Persuasion. 9. Implicit Measurement of Attitudes. 10. New Frontiers in Attitude Research: Accessing and Modeling the Brain.
