History of Marketing in India (Hardcover)

1. Introduction: An Overview of the History of Marketing in India  2. Trade and Marketing in Early India  3. Markets, Consumption, and Society in Early India  4. Colonization and its Impact on Markets  5. The Rise of Merchant Communities  6. The Constitution of a Consuming Class in Colonial India  7. Economic Policy, Industrialization and Marketing in the Pre-Liberalization Period  8. The Emergence of Marketing as a Formal Academic Discipline  9. Rising Consumer Culture and Discontent  10. Conclusion: Areas for Future Research