Show What You Mean : Visual Literacy for Graphic Design and Mass Communication (Paperback)

Preface Chapter 1. Intro PART I: VISUAL LITERACY Chapter 2. Perception/Awarness Chapter 3. DIY meaning. Some assembly required. Chapter 4. Meaning by Osmosis: Societal, environmental, cultural and other influences Chapter 5. The Medium is the Message Chapter 6. Reading (Interpreting and Understanding) an Image?Where to Begin? PART II: VISUAL COMMUNICATION Chapter 7. Understanding your Audience Chapter 8. Elements and Principles of Design Chapter 9. Logos, Icons, Symbols Chapter 10. Still and Moving Images Chapter 11. Data Visualizations Part III: ETHICS Chapter 12. Ethics Chapter 13. Rhetoric is not a dirty word Chapter 14. Reproduction Issues (copyright, fair use)Part IV: CONCLUSION Chapter 15. Conclusion