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· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781138879454
· 쪽수 : 332쪽
· 출판일 : 2015-04-10
목차
Preface. Foreword byDr. Peter Piot,formerExecutive Director of UNAIDS. Acknowledgments. List of Tables. List of Figures. Case Study One: A Medical Anthropologist in Morocco: Social and Cultural Factors and HIV/AIDS. Case Study Two: Addressing a Global Cause in Local Contexts: Country Case Study of HIV/AIDS in Brazil. Case Study Three: Mexicom Designs a National Public Health HIV/AIDS Campaign. Case Study Four: Ross IVD: Global Marketing Issues for HIV Testing Products and Services. Case Study Five: Protectom: Selling Condoms, a Complex Business. Case Study Six: Global Pricing and Ethics of Marketing HIV/AIDS Drugs. Case Study Seven: Realsource India: HIV/AIDS in the Back Office to the World. Case Study Eight: Winthai: Initiating HIV/AIDS Company Action in a Reborn Epidemic. Case Study Nine: Woolworths South Africa. Case Study Ten: Designing a Company HIV/AIDS Program. Glossary. Notes. Index.