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· 분류 : 외국도서 > 인문/사회 > 사회과학 > 사회과학 일반
· ISBN : 9781138908307
· 쪽수 : 438쪽
· 출판일 : 2017-03-01
목차
Table of Contents
List of Tables
List of Figures
Contributors
Part I: General Perspectives
Chapter 1: Ample opportunities ? mostly regulated. Political advertising across the world.
Christina Holtz-Bacha
Chapter 2: Modern Political Advertising and Persuasion
Steve Jarding, Steve Bouchard & Justin Hartley
Chapter 3: Methodological Approaches
Michael W. Kearney & Mary C. Banwart
Chapter 4: Gender and Political Advertising: Content and Effects
Dianne Bystrom
Chapter 5: Negative advertising
Todd L. Belt
Chapter 6: The Effects of Political Advertising
Travis N. Ridout & Jenny L. Holland
Part II: Airtime With No Charge For Electoral Advertising
Chapter 7: Political Advertising in Argentina
Martin D’Alessandro
Chapter 8: Prime Time Electoral Propaganda: the Brazilian Model of Free Airtime
Alessandra Alde & Felipe Borba
Chapter 9: Political Advertising in Chile: State of play in a period of changes
Alberto Pedro Lopez-Hermida Russo
Chapter 10: The Role of Political Advertising in the Czech Republic
Jan Jirak & Anna Matu?kova
Chapter 11: Political advertising in France: the story and effects of a slow liberalization
Alexandre Borrell & Jamil Dakhlia
Chapter 12: Does Political Advertising still have an impact on the Outcome of Election Campaigns? Political Advertising in Hungary
Jolan Roka
Chapter 13: Political advertising in Italy
Edoardo Novelli
Chapter 14: A String of Phenomena: A Meta-Ethnographic Synthesis of Qualitative Studies and Reviews of the Advertising Campaign of the 13th General Election in Malaysia
Aida Mokhtar
Chapter 15: The lousy avalanche: Political advertising in Mexico
Julio Juarez-Gamiz & Marco Arellano-Toledo
Chapter 16: Political Advertising in Turkey
Baki Can
Chapter 17: Political Advertising in Spain (1977-2015): From education to indirect effects
Teresa Sadaba & Matias Jove
Chapter 18: The Longest Running Series on Television: Party Political Broadcasting in Britain
Simon Cross and Dominic Wring
Part III: Purchase of Airtime for Electoral Advertising
Chapter 19: Bulgaria: Election Advertising in mediatized politics
Lilia Raycheva
Chapter 20: Audio-visual political advertising in Finland
Tom Moring
Chapter 21: Media, Political Advertising and Election Campaigning in Russia
Sergei A. Samoilenko & Elina Erzikova
Chapter 22: Sweden: Ten years with television advertising
Bengt Johansson
Chapter 23: The Wild, Wild West: Political Advertising in the United States
Marion Just & Ann Crigler
Part IV: Airtime With No Charge And For Purchase
Chapter 24: Political advertising in Australia: The dominance of television
Rodney Smith & Stephen Mills
Chapter 25: Political Advertising in Canada: Navigating the waters of free and fair elections
Guy Lachapelle & Tristan Masson
Chapter 26: Political Advertising in Colombia: Between the Narratives of War and Peace
Miguel Garcia-Sanchez & Jair Alberto Arciniegas
Chapter 27: A serious matter: Political advertising in Germany
Christina Holtz-Bacha
Chapter 28: Japanese Political Advertising in a Changing Media and Electoral Environment
Jinah Lee
Chapter 29: Political advertising in the Netherlands: (still) little ado about (almost) nothing
Rens Vliegenthart & Sanne Kruikemeier
Chapter 30: Towards Professionalization and Americanization: Audiovisual Political Advertising in Poland (1989-2015)
Bogusława Dobek-Ostrowska
Chapter 31: The Rise of Television Advertising in a Traditional Campaign Environment: The Case of South Africa
Robert Mattes & Ian Glenn
Part V: Conclusion
32. Conclusion: Democracy and Political Advertising
Marion Just
