Sport Consumer Behaviour : Marketing Strategies (Paperback)

Part I: Introduction and Consumer Segmentation  Chapter 1. Introduction to Sport Consumer Behaviour and Decision Making  Chapter 2. Sport Consumer Segmentation  Part II: Inputs: External Forces and Branding  Chapter 3. The Sport Product and the Sport Consumer  Chapter 4. Sport Consumer Behaviour and the Influence of the Socio-Cultural Environment  Part III: Processes: Internal Psychological Components  Chapter 5. Sport Consumer Motivation  Chapter 6. Constraints in Sport Engagement  Chapter 7. Sport Consumer Attitudes  Chapter 8. Personality and Sport Consumer Behaviour  Part IV: Outputs: Sport Consumer Connections and Satisfaction  Chapter 9. The Psychological Continuum Model  Chapter 10. Stages of the Psychological Continuum Model  Chapter 11. Sport Involvement  Chapter 12. Team Identification  Chapter 13. Service Quality and Customer Satisfaction  Part V: An Alternative Perspective on Sport Consumer Behaviour  Chapter 14. Sport Consumption and Marketing Empirical Generalizations  Part VI: Case Studies  Case Study 1.  Case Study 2.  Case Study 3.  Case Study 4.  Case Study 5.  Case Study 6.  Part VII: Topics of Interest for Sport Marketing  Topics of Interest for Sport Marketers