Routledge Handbook of Sport Communication (Paperback)

Introduction - Paul M. Pedersen  Section I: Theoretical and Conceptual Aspects of Sport Communication  1. Communication Theories and Sport Studies - Sang Keon Yoo, Lauren Reichart Smith, and Daekyung Kim  2. In a Different Game? Reflections on Sports in the Media as Seen from a Game Perspective - Kirsten Frandsen  3. Gender in the Workplace: Using a Post-Structural Approach to Theorize Diversity in Sports Media Organizations - Erin Whiteside  4. TV Broadcasting: Toward a Pluri- and Inter-semiotic Approach - Valerie Bonnet and Guy Lochard  5. Sport as a Communication System - Ulrik Wagner and Rasmus K. Storm  6. Social Media and Sport Communication: Abundant Theoretical Opportunities - Jimmy Sanderson  7. Applying Public Relations Theory to Increase the Understanding of Sport CommunicationRichard D. Waters - 8. Sport, Analytics, and the Number as a Communication Medium - Andrew Baerg  9. Research Methodologies in Sport Communication - Merryn Sherwood and Matthew Nicholson  10. Athlete-Media Communication: A Theoretical Perspective on How Athletes Use and Understand Gendered Sport Communication - Elsa Kristiansen and Trygve B. Broch  Section II: Traditional Media Associated with Sport Communication  11. A Global Crisis? International Perspectives on the State of the Print Sport Media - Matthew H. Zimmerman, Ilan Tamir, Holger Ihle, Jorg -Uwe Nieland, and Jianjun Tang  12. Sports Reporting and Journalistic Principles - Thomas Horky and Barbara Stelzner  13. Chronicling Sport, Branding Institutions: The Television Sports Documentary from Broadcast to Cable - Travis Vogan  14. Sports Broadcasting: History, Technology, and Implications - Brad Schultz and Wei Wei  15. The Glass Ceiling and Beyond: Tracing the Explanations for Women’s Lack of Power in Sports Journalism - Erin Whiteside and Marie Hardin  16. Understanding the Biggest Show in Media: What the Olympic Games Communicates to the World - Andrew C. Billings and Natalie Brown  17. The State of the Sports Press: Reflections on an International Study - David Rowe  18. The Impact of Sport Publicity on Sport Fans’ Emotion, Future Prediction, and Behavioral Response - Dae Hee Kwak and Yu Kyoum Kim  19. Television Broadcast Rights: Still the Golden Goose - John A. Fortunato  20. Defining Fitness Communication: Conceptualizing an Emerging Segment of the Sport Industry - Antonio S. Williams  Section III: Sport Communication and New and Emerging Media  21. The New World of Social Media and Broadcast Sports Reporting - Mary Lou Sheffer and Brad Schultz  22. Turning the Page with Newspapers: Influence of the Internet on Sports Coverage - Bryan Butler, Matthew H. Zimmerman, and Sharon Hutton  23. Content, Copyright, and Carriage: Issues for Sports Media Rights in the Digital Age - Stephen W. Dittmore and Tiffany E. Fields  24. Subjectivity in 140 Characters: The Use of Social Media by Marginalized Groups - Erin McNary and Marie Hardin  25. Sport Fandom in the Digital World - Ann Pegoraro  26. Emerging Social Media and Applications in Sport - Galen Clavio  27. Focus on Fantasy: An Overview of Fantasy Sport Consumption - Brody J. Ruihley and Robin L. Hardin  28. Using Social Network Analysis in Sport Communication Research - Marion Hambrick  29. Evaluating Sports Websites from an Information Management Perspective - Hans J. Scholl  30. Communicating Through Sport Video Games - Patrick Walsh and Beth A. Cianfrone  Section IV: Sociological Aspects of Sport Communication  31. Enjoyment from Watching Mediated Sports: Four Conceptual Frameworks to Understand the Enjoyment Construct - Kihan Kim and Lira Yun  32. Gender and Sexualities in Sport Media - Alina Bernstein and Edward (Ted) M. Kian  33. Going Public: Communicating a Critical Perspective on Sport - Adam Love  34. The Communicative Complexity of Youth Sport: Maintaining Benefits, Managing Discourses, and Challenging Identifies - Lindsey J. Mean  35. The Babe/Baby Factor: Sport, Females, and Mass Media - Barbara Barnett  36. Best Practices for Media Coverage of Athletes with Disabilities: A Person-first Language Approach - Joshua R. Pate and Robin L. Hardin  37. Race Portrayals in Sport Communication - Andrea N. Eagleman and Tywan Martin  38. Uses of Sport Communication in Groups: Meaning and Effects in Public Viewing - Thomas Horky  39. Sport, Celebrity, and the Meaning of Style - John Harris  40. Media Coverage of International Sport - John Vincent and John S. Hill  Section V: The Management of Sport Communication  41. Media, Sport, and Consumer Culture: The Fan as Consumer in Television Commercials - Lawrence A. Wenner  42. Sport Communication and Social Responsibility - Maria Hopwood and James Skinner  43. For the Cure, the Kids, and the Cause: Practicing Advocacy through Communication and Sport - Jeffrey W. Kassing  44. The Culture of Communication in Athletics - Frederick L. Battenfield  45. Strategic Influence and Sport Communication Leaders - Joe Moore  46. Communication and Sports Officials - Peter Simmons and Ian Cunningham  47. Rapidly Advancing Technology and Policy Choices: Transforming the Economic Landscape of the Sport Media - Joel G. Maxcy  48. College Athletic Communications: Evolution of the Field - G. Clayton (Clay) Stoldt  49. Dangerous Currents: How PR and Advertising Influence Sports Reporting and Cause Ethical Problems - Thomas Schierl and Christoph Bertling  50. Critical Perspectives in Sports Public Relations - Jacquie L’Etang