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· 제목 : Public Relations as Emotional Labour (Hardcover) 
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781138920309
· 쪽수 : 226쪽
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781138920309
· 쪽수 : 226쪽
목차
1Introduction: neoliberal economies, postmodernity and the turn to ‘affect’ and emotion, and public relations 2. Emotionalised societies, global promotional culture, the sociology of the professions and emotional labour: key concepts 3. Emotional labour and theory development in global contexts 4. Public relations and clients in the ‘market’ for emotional labour 5. Public relations and journalists in the market for emotional labour 6. The gendering of the PR profession 7. Being a PR professional 8. Conclusion: theorising PR as emotional labour. Appendix A: Research strategy
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