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· 제목 : Contemporary Issues in Strategic Management (Hardcover)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781138939639
· 쪽수 : 310쪽
· 출판일 : 2018-04-03
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781138939639
· 쪽수 : 310쪽
· 출판일 : 2018-04-03
목차
1. Introduction
2. Strategy
3. Strategic Analysis
4. Case Study Analysis
5. Creating the Global Organisation
6. Creating Value in a Global Context
7. Emerging Economies
8. Strategic Agility and Design
9. Business Ethics
10. Digital Strategy
11. Small and Medium-Sized Enterprises
12. Strategic Performance Measurement
13. Strategic Thinking
14. The Future of the Future
