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· 분류 : 외국도서 > 대학교재 > 경상계열
· ISBN : 9781259011818
· 쪽수 : 730쪽
· 출판일 : 2015-11-26
목차
part one/ Introduction and Overview
CHAPTER 1 Globalization
part two/ Country Differences
CHAPTER 2 National Differences in Political Economy
CHAPTER 3 Differences in Culture
CHAPTER 4 Ethics in International Business
part three/ The Global Trade and Investment Environment
CHAPTER 5 International Trade Theory
CHAPTER 6 The Political Economy of International Trade
CHAPTER 7 Foreign Direct Investment
CHAPTER 8 Regional Economic Integration
part four The Global Monetary System
CHAPTER 9 The Foreign Exchange Market
CHAPTER 10 The International Monetary System
CHAPTER 11 The Global Capital Market
part five The Strategy and Structure of International Business
CHAPTER 12 The Strategy of International Business
CHAPTER 13 The Organization of International Business
CHAPTER 14 Entry Strategy and Strategic Alliances
part six International Business Operations
CHAPTER 15 Exporting, Importing, and Countertrade
CHAPTER 16 Global Production, Outsourcing, and Logistics
CHAPTER 17 Global Marketiing and R&D
CHAPTER 18 Global Human Resource Management
CHAPTER 19 Acoounting in International Business
CHAPTER 20 Financial Management in International Business
Glossary
Photo Credits
Organization Index
Name Index
Subject Index















