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· 제목 : ISE Advertising And Promotion: Integrated Marketing Communications Perspective (Paperback, 11e)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781259921698
· 쪽수 : 896쪽
· 출판일 : 2017-02-01
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781259921698
· 쪽수 : 896쪽
· 출판일 : 2017-02-01
목차
Part 1 Introduction to Integrated Marketing Communications
Part 2 Integrated Marketing Communications Program Situation Analysis
Part 3 Analyzing the Communications Programs
Part 4 Objectives and Budgeting for Intedrated Marketing Communications Programs
Part 5 Developing the Intedrated Marketing Communications Programs
Part 6 Monitoring, Evaluation, and Control
Part 7 Special Topics and Perspectives
