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· 제목 : Strategic Management of Technological Innovation (Paperback, 6 ed) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781260565799
· 쪽수 : 368쪽
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781260565799
· 쪽수 : 368쪽
목차
1. Introduction
PART I. INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
2. Sources of Innovation
3. Types and Patterns of Innovation
4. Standards Battles and Design Dominance
5. Timing of Entry
PART II. FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
6. Defining the Organization’s Strategic Direction
7. Choosing Innovation Projects
8. Collaboration Strategies
9. Protecting Innovation
PART III. IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
10. Organizing for Innovation
11. Managing the New Product Development Process
12. Managing New Product Development Teams
13. Crafting a Deployment Strategy
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