ISE Marketing Management (Paperback, 4 ed)

Chapter 1: Marketing in Today's Business Milieu
Chapter 2: Marketing Foundations: Global, Ethical, Sustainable
Chapter 3: Elements of Marketing Strategy, Planning, andCompetition
Chapter 4: Market Research Essentials
Chapter 5: CRM, Big Data, and Marketing Analytics
Chapter 6: Understand Consumer and Business Markets
Chapter 7: Segmentation, Target Marketing, and Positioning
Chapter 8: Product Strategy and New Product Development
Chapter 9: Build the Brand
Chapter 10: Service as the Core Offering
Chapter 11: Manage Pricing Decisions
Chapter 12: Manage Marketing Channels, Logistics, and Supply Chain
Chapter 13: Promotion Essentials: Digital and Social Media Marketing
Chapter 14: Promotion Essentials: Legacy Approaches and Personal Selling