ISE Crafting and Executing Strategy: Concepts (Paperback, 23 ed)

SECTION A. INTRODUCTION AND OVERVIEW
1. What Is Strategy and Why Is It Important?
2. Charting a Company's Direction

SECTION B. CORE CONCEPTS AND ANALYTICAL TOOLS
3. Evaluating a Company's External Environment
4. Evaluating a Company's Resources, Capabilities, and Competitiveness

SECTION C. CRAFTING A STRATEGY
5. The Five Generic Competitive Strategies
6. Strengthening a Company's Competitive Position
7. Strategies for Competing in International Markets
8. Corporate Strategy
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

SECTION D. EXECUTING THE STRATEGY
10. Building an Organization Capable of Good Strategy Execution
11. Managing Internal Operations
12. Corporate Culture and Leadership