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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781266191862
· 쪽수 : 624쪽
목차
PART I. ANALYSIS
1. What Is Strategy?
2. Strategic Leadership: Managing the Strategy Process
3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
4. Internal Analysis: Resources, Capabilities, and Core Competencies
5. Shared Value and Competitive Advantage
PART II. FORMULATION
6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
7. Business Strategy: Innovation, Entrepreneurship, and Platforms
8. Corporate Strategy: Vertical Integration and Diversification
9. Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
10. Global Strategy: Competing Around the World
PART III. IMPLEMENTATION
11. Organizational Design: Structure, Culture, and Control
12. Corporate Governance, Business Ethics, and Business Models
PART IV. MINICASES
HOW TO CONDUCT A CASE ANALYSIS