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· 제목 : ISE An Introduction to Business Ethics (Paperback, 7 ed)
· 분류 : 외국도서 > 경제경영 > 기업윤리/에티켓
· ISBN : 9781266198120
· 쪽수 : 320쪽
· 출판일 : 2023-04-18
· 분류 : 외국도서 > 경제경영 > 기업윤리/에티켓
· ISBN : 9781266198120
· 쪽수 : 320쪽
· 출판일 : 2023-04-18
목차
1. Why Study Ethics?
2. Ethical Theory and Business
3. Corporate Social Responsibility
4. Corporate Culture, Governance, and Ethical Leadership
5. The Meaning and Value of Work
6. Moral Rights in the Workplace
7. Employee Responsibilities
8. Marketing Ethics: Product Safety and Pricing
9. Marketing Ethics: Advertising and Digital Marketing
10. Sustainability and the Natural Environment
11. Workplace Diversity and Discrimination
12. International Business and Globalization
