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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781266932595
· 쪽수 : 586쪽
· 출판일 : 2024-04-02
목차
PART I. INTRODUCTION AND OVERVIEW
1. Globalization
PART II. NATIONAL DIFFERENCES
2. National Differences in Political, Economic, and Legal Systems
3. National Differences in Economic Development
4. Differences in Culture
5. Ethics, Corporate Social Responsibility, and Sustainability
PART III. THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
6. International Trade Theory
7. Government Policy and International Trade
8. Foreign Direct Investment
9. Regional Economic Integration
PART IV. THE GLOBAL MONETARY SYSTEM
10. The Foreign Exchange Market
11. The International Monetary System
PART V. THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
12. The Strategy of International Business
13. Entering Developed and Emerging Markets
PART VI. INTERNATIONAL BUSINESS FUNCTIONS
14. Exporting, Importing, and Countertrade
15. Global Production and Supply Chain Management
16. Global Marketing and Business Analytics
17. Global Human Resource Management