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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781285080260
· 쪽수 : 576쪽
· 출판일 : 2014-01-01
목차
Part I: BASICS. 1. Context: Drivers, Actors, Subjects. 2. Management: Basics and Processes. Part II: DOMAINS. 3. Sustainability: Managing for the Triple Bottom Line. 4. Responsibility: Managing for Stakeholder Value. 5. Ethics: Managing for Moral Excellence. Part III: PLANNING. 6. Strategy: Responsible Competitiveness. 7. Entrepreneurship: Value-Added Ventures. Part IV: ORGANIZING. 8. Organization: Responsible Infrastructure. 9. Operations: Responsible Excellence. 10. Supply Chain: Responsible Supply and Demand. Part V: LEADING. 11. Human Resources: HR-RB Symbiosis. 12. Marketing and Communication: Stakeholder Goodwill. 13. International Business and Management: Glocally Responsible Business. Part VI: CONTROLLING. 14. Accounting and Controlling: Stakeholder Accountability. 15. Finance: Responsible Return on Investment.