Marketing Channel Strategy : International Student Edition (Paperback, 8 New edition)

Part I: Introduction  1. Understanding Channel Strategies  Part II: Designing Channel Strategies  2. End-User Analysis: Segmenting and Targeting  3. Channel Analysis: Auditing Marketing Channels  4. Make-or-Buy Channel Analysis  5. Designing Channel Structures and Strategies  Part III: Channel Structures and Strategies  6. Retailing Structures and Strategies  7. Wholesaling Structures and Strategies  8. Franchising Structures and Strategies  9. Emerging Channel Structures and Strategies  Part IV: Implementing Channel Strategies  10. Managing Channel Power  11. Managing Channel Conflict  12. Managing Channel Relationships  13. Managing Channel Policies and Legalities  14. Managing Channel Logistics