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· 제목 : Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition (Paperback, 16 ed)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781292148496
· 쪽수 : 432쪽
· 출판일 : 2016-10-03
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781292148496
· 쪽수 : 432쪽
· 출판일 : 2016-10-03
목차
Chapter 1. Strategic Management Essentials 31
Chapter 2. Outside-USA Strategic Planning 67
Chapter 3. Ethics, Social Responsibility, and Sustainability 95
Chapter 4. Types of Strategies 119
Chapter 5. Vision and Mission Analysis 157
Chapter 6. The Internal Audit 177
Chapter 7. The External Audit 217
Chapter 8. Strategy Generation and Selection 247
Chapter 9. Strategy Implementation 285
Chapter 10. Strategy Execution 321
Chapter 11. Strategy Monitoring 359
