Retail Management, Global Edition (Paperback, 13 ed)

Part 1 An Overview of Strategic Retail Management 21
Chapter 1. An Introduction to Retailing 22
Chapter 2. Building and Sustaining Relationships in Retailing 44
Chapter 3. Strategic Planning in Retailing 71

Part 2 Situation Analysis 109
Chapter 4. Retail institutions by Ownership 110
Chapter 5. Retail institutions by Store-Based Strategy Mix 130
Chapter 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing 151

Part 3 Targeting Customers and Gathering Information 187
Chapter 7. Identifying and Understanding Consumers 188
Chapter 8. Information Gathering and Processing in Retailing 211

Part 4 Choosing a Store Location 239
Chapter 9. Trading-Area Analysis 240
Chapter 10. Site Selection 264

Part 5 Managing a Retail Business 291
Chapter 11 Retail Organization and Human Resource Management 292
Chapter 12 Operations Management: Financial Dimensions 315
Chapter 13 Operations Management: Operational Dimensions 332

Part 6 Merchandise Management and Pricing 357
Chapter 14 Developing Merchandise Plans 358
Chapter 15 Implementing Merchandise Plans 382
Chapter 16 Financial Merchandise Management 404
Chapter 17 Pricing in Retailing 427

Part 7 Communicating with the Customer 459
Chapter 18 Establishing and Maintaining a Retail Image 460
Chapter 19 Promotional Strategy 482

Part 8 Putting It All Together 515
Chapter 20 Integrating and Controlling the Retail Strategy 516