Business Essentials, Global Edition (Paperback, 12 ed)

Part 1. The Contemporary Business World
1. The Global Business Environment 28
2. Understanding Business Ethics and Social Responsibility 62
3. Entrepreneurship, New Ventures, and Business Ownership 98
4. Understanding the Global Context of Business 132

Part 2. Managing the Business
5. Managing the Business 166
6. Organizing the Business 198
7. Operations Management and Quality 228

Part 3. People in Organizations
8. Employee Behavior and Motivation 268
9. Leadership and Decision Making 302
10. Human Resource Management and Labor Relations 332

Part 4. Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11. Marketing Processes and Consumer Behavior 368
12. Developing and Pricing Products 404
13. Distributing and Promoting Products 436

Part 5. Managing Information for Better Business Decisions
14. Information Technology (IT) for Business 468
15. The Role of Accountants and Accounting Information 502

Part 6. The Financial System and Issues in Financial Management
16. Understanding Money and the Role of Banking 536
17. Managing Business Finances 570