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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781292441405
· 쪽수 : 680쪽
· 출판일 : 2022-06-29
목차
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
1. The Nature of Strategic Management
PART 2: STRATEGY FORMULATION
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
9. Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
10. Business Ethics, Environmental Sustainability, and CorporateSocial Responsibility
11. Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
How to Prepare and Present a Case Analysis














