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· 제목 : Global Trade in the Nineteenth Century : The House of Houqua and the Canton System (Paperback) 
· 분류 : 외국도서 > 역사 > 아시아 > 중국
· ISBN : 9781316605011
· 쪽수 : 259쪽
· 분류 : 외국도서 > 역사 > 아시아 > 중국
· ISBN : 9781316605011
· 쪽수 : 259쪽
목차
Introduction; 1. A study of the structural context: the colliding worlds in Canton; 2. Lodging in an existing institution: taming the lion at home; 3. Weaving a trading network: breaking free with the eagle; 4. Sustaining trust: overcoming business uncertainties through time and space; 5. To reorganize or to be recognized? Reconstituting business in the reconfigured world of global business; 6. Houqua's 'Swiss account' in America: the legacy of a farsighted entrepreneur; Conclusion; Epilogue; Bibliography; Index.
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