Fashion Promotion : Building a Brand Through Marketing and Communication (Paperback, 2 ed)

1. Industry and Context Globalization and Market Changes Digital Disruption Retail - Pureplay to Omnichannel Customer-Centric Communications 2. Marketing Understanding the Customer Brand Identity Omnichannel Marketing Data and Analytics 3. Media and PR Media Landscape Product Launches, Experiential and Fashion Shows Building Influencer Relations Creating Content for Multi-Channel Distribution 4. Creating the Vision Photography and Film Styling and Visual Merchandising Curation and Visual Platforms Illustration and Graphics 5. Fashion Future A Changing Industry Mobile Fashion VR/AR - The New Fashion Experience The Future 6. Collaboration and Connection Working with Other Industries Peer Influence Sharing Economy