Introducing Fashion Theory : From Androgyny to Zeitgeist (Paperback, 2 ed)

1. Introduction to Theory Introduction Why use theory? What is fashion? Who has fashion? Fashioning the body The tipping point Semiotics Modern, postmodern, post-postmodern 2. The Fashion System Introduction Market infrastructure theory Trickle across theory Innovation theory Historic resurrection Branding 3. Fashion and the Individual Introduction The public, private, and secret self Body image Aesthetic perception and learning Historic continuity theory The individual and society 4. Fashion and Society Introduction Trickle-down theory Trickle-up theory Scarcity/rarity Conspicuous consumption Political use of dress Gender 5. Fashion and Culture Introduction Zeitgeist Spatial diffusion 6. Conclusion One phenomenon, many theories Fashion blunders