Basics Graphic Design 03: Idea Generation (Paperback)

Chapter 1: Basic principles Getting started Kick-starting the process Working in a group Studio interview Exercise Chapter 2: Creative thinking and idea generation Strategies and methods Exploring idea generation Studio interview Exercise Chapter 3: Audience and context Audience-specific techniques Client and competition Object, construction and materials Studio interview Exercise Chapter 4: Practical idea generation Working in the studio Working in the environment Studio interview Exercise Chapter 5: Developing and informing your ideas Informing your ideas Synthesis and development Studio interview Exercise Chapter 6: Application Presenting and communicating ideas Applying idea generation Studio interview Exercise