Understanding Fashion Scandals : Social Media, Identity, and Globalization (Paperback)

Table of Contents Introduction: Understanding Fashion Scandals PART I. THE FASHION SCANDAL - PAST AND PRESENT 1. Framing the Fashion Scandal: Platformization of Fashion 2. Fashion Brands Negotiating Identity Politics 3. Changing Strategies of Fashion Brands: From Shock to Scandal 4. Effects of Social Media on Fashion: Calling-Out and Cancelling PART II. CASE STUDIES 5. Russia 5.1 Love Is (Not Just) Love 5.2 Feminist Resistance in Conservative World 5.3 "To My Ni**As In Paris": Identity across Time and Space 6. Finland 6.1 Maternity Clothes for 12-Year-Old African Girls 6.2 Flirting With Fascists 7. Global Scandals 7.1 Whose Identity? The Problem with "Cultural Appropriation" 7.2 Casual Racism: "Eating With Chopsticks" 7.3 Blackface and Structural Racism of The Fashion Industry 7.4 "Mental Health Is Not Fashion" PART III. RESPONDING TO FASHION SCANDALS 8. Just Don't Do It! PART IV. EPILOGUE 9. The Counter Narrative Bibliography Index