Male Idols and Branding in Chinese Luxury : Fashion, Cosmetics, and Popular Culture (Paperback)

List of Illustrations List of Tables List of Contributors Preface: "Are you that unicorn?" Amanda Sikarskie, University of Michigan, USA Acknowledgements Some Notes on Pronunciation 1. Introductions: Peacocks: A Primer on Idols and Marketing in China Amanda Sikarskie, University of Michigan, USA 2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China 3. Idol Case Study: Wang Yibo, Aloof White Peony of Luoyang Amanda Sikarskie, University of Michigan, USA 4. Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China 5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors Amanda Sikarskie, University of Michigan, USA Epilogue: Xinjiang Cotton Amanda Sikarskie, University of Michigan, USA Post-script: China Bans Xiao Xian Rou Amanda Sikarskie, University of Michigan, USA Glossary Index