Startup Navigator : Guiding Your Entrepreneurial Journey (Paperback, 1st ed. 2020)

1: PROFILING.- 1 MOTIVATION.- CASE INSIGHT: AEROGIA.- 2 PROBLEM.- 3 CUSTOMER.- 4 JOBS TO BE DONE.- 5 SOLUTION.- STARTUP COCKPIT: PROFILING SUMMARY.- CASE INSIGHT:  PIAVITA.- 2: PROTOTYPING.- 6 PRODUCT/SERVICE.- 7 VALUE PROPOSITION.- 8 GO TO MARKET.- 9 COMPETITION.- 10 UNIQUE SELLING PROPOSITION.- STARTUP COCKPIT: UNIT ECONOMICS.- STARTUP COCKPIT: PROTOTYPING SUMMARY.- CASE INSIGHT: TRAVIS.- 3: SOURCING.- 11 TEAM ROLES AND COMPETENCIES.- 12 NETWORK AND PARTNER.- 13 CO-CREATION.- 14 REQUIREMENTS.- 15 INTELLECTUAL PROPERTY.- 16 RISK COMPASS.- 17 CALL TO ACTION.- STARTUP COCKPIT: TRANSFORMATION MAP AND OKR.- STARTUP COCKPIT: SOURCING SUMMARY.- CASE INSIGHT: AVA.- 4: SCALING.- 18 PERFORMANCE.- STARTUP COCKPIT: PROFITABLE GROWTH.- CASE INSIGHT: PIXABILITY.- 19 INVESTMENT.- 20 DEAL AND EXIT.- STARTUP COCKPIT: SCALING SUMMARY.- CASE INSIGHT: A DAY IN THE LIFE OF A VENTURE CAPITALIST.- APPENDIX: THE PITCH ? ART OR SCIENCE?.- APPENDIX: SAMPLE PITCH DECK.