책 이미지

책 정보
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9781394161904
· 쪽수 : 512쪽
· 출판일 : 2024-02-21
목차
Chapter 1: What is Business Strategy
Chapter 2: Analysis of the External Environment: Opportunities and Threats
Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage?
Chapter 4: Cost Advantage
Chapter 5: Differentiation Advantage?
Chapter 6: Corporate Strategy
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Strategic Alliances
Chapter 9: International Strategy
Chapter 10: Innovative Strategies That Change the Nature of Competition
Chapter 11: Competitive Strategy
Chapter 12: Implementing Strategy
Chapter 13: Corporate Governance and Ethics
Chapter 14: Strategy and Society
?
Print Cases:
Case 1. Walmart Stores: Gaining and Sustaining A Competitive Advantage
Case 2. Blue Raven Solar
Case 3. ESPN in 2023
Case 4. Southwest Airlines: Flying High with Low Costs
Case 5. Harley-Davidson: Growth Challenges Ahead
Case 6. Vivint Home Security
Case 7. Nike: Sourcing and Strategy in Athletic Footwear
Case 8. Tesla Panasonic Alliance
Case 9. Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in the Consumer Electronics
Case 10. Tencent: Growing its Platform into a Super App through Partnerships
Case 11. Chat GPT
Case 12. Lincoln Electric: Aligning for Global Growth
Case 13. Icarus Revisited: The Rise and Fall of Valeant Pharmaceuticals
Case 14. The Other Side Academy
Case 15. Meta’s Facebook: Preparing for the 2024 Election Cycle
Case 16. Competing with Free in Video Communications: Zoom
Case 17. Uber Technologies Inc.
Additional Cases Can Be Found in WileyPLUS????????