책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781394201655
· 쪽수 : 688쪽
· 출판일 : 2023-10-03
목차
Introduction 1
Book 1: Laying the Groundwork 5
Chapter 1: Preparing for Business 7
Chapter 2: Arranging the Foundations 27
Chapter 3: Can You Do the Business? 47
Chapter 4: Preparing the Business Plan 59
Chapter 5: Establishing Your Starting Position 77
Chapter 6: Researching Your Customers and Competitors 89
Book 2: Sorting Out Your Finances 123
Chapter 1: Finding the Money 125
Chapter 2: Seeking Alternative Funding 149
Chapter 3: Figuring Out the Figures 165
Chapter 4: Budgeting for Beginners 185
Book 3: Finding and Managing Staff 199
Chapter 1: Staying on the Right Side of the Law 201
Chapter 2: Finding and Interviewing Job Candidates 213
Chapter 3: Employing People Successfully 235
Chapter 4: Disciplining and Dismissing Staff 251
Chapter 5: Inspiring Employees to Better Performance 267
Chapter 6: Coaching and Development 285
Chapter 7: Becoming an Expert at Performance Appraisal and Management 299
Book 4: Keeping on Top of the Books 313
Chapter 1: Recording the Financial Facts 315
Chapter 2: Managing Your Tax Position 331
Chapter 3: How Investors Read a Financial Report 343
Book 5: Marketing and Advertising Your Wares 361
Chapter 1: Taking a Closer Look at Customers 363
Chapter 2: Defining Your Business Mission, Vision, Objectives and Values 377
Chapter 3: Marketing and Selling Your Product or Service 383
Chapter 4: Creating and Placing Ads 413
Chapter 5: Public Relations and Publicity 441
Chapter 6: Doing Business Online 457
Chapter 7: Social Media Engagement 485
Book 6: Growing and Improving Your Business 519
Chapter 1: Thinking Strategically 521
Chapter 2: Managing More than One Product 543
Chapter 3: Improving Your Company’s Performance 575
Chapter 4: Franchising for Growth 589
Chapter 5: Funding Expansion 597
Chapter 6: Becoming a Great Manager 611
Index 627
