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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781394210268
· 쪽수 : 336쪽
목차
Chapter 1 Introduction 10
Preface 11
Authors and Acknowledgements 19
Unlock your Thinking 35
Chapter 2 The Art of Strategy + Execution 44
Myth-busters on Strategy 46
Building blocks of Strategy 53
Chapter 3 Strategy Positioning 60
How to think strategically 62
The importance of Business Model 65
Think functionally, Act strategically 69
Chapter 4 Fourth Industrial Revolution 78
Industrial Revolution History 79
Periodic Table of Megatrends 88
When Worlds Collide 92
The Eight (R)evolution Stages 95
The Gigantic Shifts that every person should now 149
Chapter 5 Strategy Choices 161
Why Business Model matter 165
Navigate the Strategic Choices 185
What not to do? 185
Where to differentiate? 196
What to focus on? 207
Chapter 6 Strategy Execution 221
Operating Model 4.0 – Deliver maximum execution 223
The Science of Delivery 227
Deliver on Promise 230
Chapter 7 Master the Art of Strategy Execution: A complete step-by-step guide to become a
hero to kick ass 233
The Hero Journey 234
Manage the present and create the future 240
Detect the opportunity and challenges 251
Take design decision 262
Deliver on Promise 290
Chapter 8 Famous last words 297
Final words to a Strategist 298
Common pitfalls to avoid 300
Death of the Genius 303
Hero is a team sport 305
Reusable work template for copy 307
