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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781394216048
· 쪽수 : 304쪽
· 출판일 : 2024-03-04
목차
About the authors vii
Introduction ix
Part I: Set Up 1
1. Born this way 3
2. Village life 15
3. The candy man 23
4. How to create a high-performance culture 29
5. Getting clear 37
Part II: Scale Up 45
6. The adventure begins 47
7. A ‘Learn, Grow, Improve’ opportunity 55
8. An impressive induction 63
9. The power of celebrity 75
10. Who’s Ricky? 83
11. The credit crunch no- one saw coming 91
12. The call from Coles 97
13. Get Sonia 105
14. Cracking the code 113
15. Game on 121
16. A total team effort 125
17. Running fast 133
18. Melbourne Cup madness 145
19. How to innovate 151
20. Culture and communication 159
21. Going international 169
22. The (bad) American Dream 177
23. Where’s our stock? 183
Part III: Sell Up 189
24. Exiting America 191
25. Circles of influence 197
26. The sale process begins 203
27. Back on the road 211
28. How and why we succeeded in China 223
29. Culture will prevail 229
30. A PR challenge 239
31. Losing patience … 245
32. For Sale! 249
Part IV: Next Up 257
33. It’s not over 259
34. Lighting up the world 265
35. The world’s greatest social entrepreneurs 281
Conclusion: Our own Light Warrior 285
Acknowledgements 287
