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· 분류 : 외국도서 > 컴퓨터 > 디지털 미디어 > 그래픽 어플리케이션
· ISBN : 9781394232987
· 쪽수 : 384쪽
· 출판일 : 2024-04-02
목차
Introduction 1
Part 1: Getting Started with DIY Websites 7
Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9
Chapter 2: Laying Your Website’s Foundation 21
Part 2: Creating a Site That People Will Visit 47
Chapter 3: Resonating with Visitors 49
Chapter 4: Nailing SEO Basics: Search Engine Optimization 101 71
Chapter 5: Killing It with Keywords 97
Part 3: Architecting Plans for Your Website 109
Chapter 6: A Place for Everything and Everything in Its Place 111
Chapter 7: Content Scaffold: Supporting Your Website’s Information 129
Chapter 8: Preparing Your Site’s Content 171
Part 4: Designing and Laying Out Your Website 201
Chapter 9: Deconstructing the Anatomy of Web Pages 203
Chapter 10: Unfurling the Canvas of Design Options 223
Chapter 11: Generating Leads from Your Website 251
Part 5: Going Live and Measuring Results 271
Chapter 12: Optimizing Each Page for Search (On-Page Optimization) 273
Chapter 13: Ribbon-Cutting in Cyberspace: Your Website’s Grand Opening 285
Chapter 14: Securing Your Website 299
Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309
Part 6: The Part of Tens 329
Chapter 16: The Ten Commandments of Building a Successful Website 331
Chapter 17: Ten Rookie Mistakes to Avoid 341
Index 351
