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· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9781394245789
· 쪽수 : 384쪽
· 출판일 : 2024-05-07
목차
Introduction 1
Part 1: Cheers! Getting Started in the Bar Industry 5
Chapter 1: Bar Business Basics 7
Chapter 2: Understanding What It Takes to Own and Operate a Bar 15
Chapter 3: Minding the Money and the Law 29
Chapter 4: Deciding What Type of Bar to Have 51
Part 2: Gearing Up to Open the Doors 63
Chapter 5: Putting Together Your Business Plan 65
Chapter 6: Selecting Your Bar’s Site, Decor, and Name 83
Chapter 7: Stocking Up on Smallwares and Equipment 109
Chapter 8: Setting Up Your Bar’s Inventory 131
Chapter 9: Planning and Creating Your Menus 147
Part 3: Employees, Customers, and Products: Managing the “Right Stuff” 169
Chapter 10: Hiring, Training, and Keeping Your Employees 171
Chapter 11: Rule #1: Practicing Good Customer Service 195
Chapter 12: Boning Up on Bar Beverages 211
Chapter 13: Getting Ready for Your Grand Opening, Step by Step 231
Part 4: Managing Your Inventory, Revenue, and Future 247
Chapter 14: Controlling Expenses and Operating Efficiently 249
Chapter 15: Keeping Your Bar’s Bottom Line from Hitting Bottom 271
Chapter 16: Tackling Technology for Your Bar 285
Chapter 17: Building and Keeping Your Bar Crowd 299
Part 5: The Part of Tens 319
Chapter 18: Ten Ways to Run a Safe Bar 321
Chapter 19: Ten Myths about Running a Bar 327
Chapter 20: Ten Bar Owner Sins Not to Commit, Ever 333
Appendix: Useful Websites for Every Bar Owner 337
Index 341