Success as a Real Estate Agent for Dummies (Paperback, 4)

Introduction 1

Part 1: Showing Up for Your Own Success Story 5

Chapter 1: Cultivating Skills and Strategies for Success 7

Chapter 2: Selecting the Right Company 23

Chapter 3: Mastering Any Marketplace 51

Chapter 4: Positioning Yourself as a Marketplace Expert 65

Part 2: Creating Leads in Our Online World 79

Chapter 5: Using Facebook and Instagram: Online Lead Juggernauts 81

Chapter 6: Uncovering Leads with Online Search 93

Chapter 7: Building a Larger Online Presence 111

Chapter 8: Creating Leads with Third-Party Websites 121

Part 3: Creating Leads through Timeless Channels 133

Chapter 9: Prospecting for Gold: Generating Listings and Sales 135

Chapter 10: Generating Referrals, Recommendations, and Introductions 153

Chapter 11: Working Expired and FSBO Success in Any Marketplace 177

Chapter 12: Hosting Open Houses: New Agents’ Bread and Butter 199

Part 4: Winning the Business and Getting Paid 217

Chapter 13: Making Your Listing Presentation a Masterpiece 219

Chapter 14: Converting Buyers and Selling Your Value 247

Chapter 15: Getting the House Ready for Showing 263

Chapter 16: Marketing Yourself and Your Properties 281

Chapter 17: Negotiating the Contract and Closing the Deal 303

Part 5: Creating Ongoing Success in Real Estate Sales 321

Chapter 18: Keeping Clients for Life 323

Chapter 19: Maximizing Your Time 349

Chapter 20: Owning It Is Better Than Selling It 369

Chapter 21: Selling New Construction 391

Part 6: The Part of Tens 403

Chapter 22: Ten Must-Haves for a Successful Agent 405

Chapter 23: Ten Tips for Listing Presentations 411

Index 417