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· 분류 : 외국도서 > 컴퓨터 > 전문가 시스템
· ISBN : 9781394261734
· 쪽수 : 384쪽
· 출판일 : 2024-07-03
목차
Introduction 1
Part 1: Harnessing the Potential of AI in Business Writing 5
Chapter 1: Recognizing the Need for Writer Intelligence (WI) 7
Chapter 2: Embracing AI as Your Business Writing Assistant 21
Chapter 3: Navigating the World of AI at Your Own Pace 35
Part 2: The Write Stuff 49
Chapter 4: Discovering All You Can About Your Reader 51
Chapter 5: Taking Your Reader on a Storied Journey 63
Chapter 6: Demystifying Writer’s Block and Writing a Draft 75
Chapter 7: Designing Visuals to Enhance the Reader’s Experience 85
Chapter 8: Honing the Tone 103
Chapter 9: Polishing the Prose 117
Part 3: Writing Click-Worthy E-Content 129
Chapter 10: Turning Emails from Blah to Brilliant 131
Chapter 11: Unlocking the Power of E-Marketing 151
Chapter 12: Enhancing Web Content 173
Part 4: Crafting Noteworthy Professional Documents 189
Chapter 13: Writing Instructions and Procedures: Step by Step 191
Chapter 14: Articles: From Headline to Byline 211
Chapter 15: Reports: “Elementary, My Dear Writer” 225
Chapter 16: Being Concise: Abstracts and Executive Summaries 239
Chapter 17: Grant Proposals: The Funding Frenzy 253
Part 5: Producing Personalized and Targeted Writing 273
Chapter 18: Bios: Being a Shameless Self-Promoter 275
Chapter 19: Letters: Forging a Personal Connection 289
Chapter 20: Storyboarding: Bringing Your Presentations to Life 303
Chapter 21: Business Plans: Preparing Blueprints for a Thriving Business 317
Chapter 22: Nonfiction Books: Establishing Bragging “Writes” 333
Part 6: The Part of Tens 345
Chapter 23: Ten Tips for Writing Powerful Prompts 347
Chapter 24: Ten Reasons Why Business Writing Fails 353
Index 359
