Neuroai: Winning the Minds of Consumers with Neuroscience Powered Genai (Hardcover)

Introduction ix

Part 1 Neuroscience and Ai 1

1 neuroAi for Marketers, Product Designers, and Executives 3

2 The Perceptual Brain 25

3 The Teen Brain 37

4 Gender and the Brain 51

5 The Maternal Brain 67

6 The Middle-Aged Brain 79

7 The Senior Brain and What It Prefers 87

Part 2 neuroAi Applications 101

8 neuroAi Applications across Categories and Industry Sectors 103

9 desireGPT ? Drive Desire with neuroAi 105

10 The Consumer Experience 115

11 brandGPT ? neuroAi-Powered Design of Brands 125

12 trendGPT ? Discover Trends and Product Innovations Using neuroAi 141

13 packageGPT ? neuroAi-Powered Package Design 153

14 fragranceGPT and flavorGPT ? neuroAi-Powered Design of Fragrances and Flavors 173

15 musicGPT ? Extract Emotions in Music and Generate Original Music 185

16 adGPT ? neuroAi-Powered Advertising 197

17 scriptGPT ? Writing Entire TV Shows, Plots, and Dialogue 211

18 luxuryGPT ? Premiumize Products Using Brain Codes of Luxury 219

19 buzzGPT ? Drive Virality through neuroAi 235

20 Imagine Our Future 253

References 255

Acknowledgments 273

About the Authors 275

Index 277