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· 제목 : Managerial Economics (Paperback)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781394268108
· 쪽수 : 576쪽
· 출판일 : 2025-03-05
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781394268108
· 쪽수 : 576쪽
· 출판일 : 2025-03-05
목차
1 Introduction to Economic Decision Making 1?
2 Optimal Decisions Using Marginal Analysis 18?
3 Demand Analysis and Optimal Pricing 57?
4 Estimating and Forecasting Demand 95?
5 Production 141?
6 Cost Analysis 171?
7 Perfect Competition 208?
8 Monopoly 238?
9 Oligopoly 259?
10 Game Theory and Competitive Strategy 293?
11 Regulation, Public Goods, and Benefit-Cost Analysis 329?
12 The Economics of Non-profit Organizations 365?
13 Decision Making under Uncertainty 390?
14 The Value of Information 422?
15 Asymmetric Information and Organizational Design 452?
16 Bargaining and Negotiation 480?
17 Linear Programming 505?
Index I- 1
