Youtube Channels for Dummies (Paperback, 3)

Introduction 1

Part 1: Getting Started with YouTube 7

Chapter 1: Understanding the YouTube Ecosystem 9

Chapter 2: The Basics of YouTube Navigation 25

Chapter 3: Building Your Channel from the Ground Up 53

Part 2: Making Great YouTube Videos 75

Chapter 4: What Makes a Video Good? 77

Chapter 5: Production: How to Have a Successful Shoot 91

Chapter 6: Post-Production: How to Edit 115

Chapter 7: Preparing for Upload Day 145

Part 3: Growing, Knowing, and Engaging Your Audience 179

Chapter 8: Building Your Audience 181

Chapter 9: Creating Your Content Strategy 203

Chapter 10: YouTube Studio Channel Analytics 221

Chapter 11: First-Party Data: Your Own Secret Recipe 249

Part 4: YouTube Channels Are Serious Business 263

Chapter 12: Expanding Your Audience with Paid Ads and Promotions 265

Chapter 13: Earning Money on YouTube: A YPP Overview 289

Chapter 14: Using AI to Supercharge Your YouTube Channel 307

Part 5: The Part of Tens 325

Chapter 15: Ten Key Steps to Improving YouTube Search Results 327

Chapter 16: Ten Things to Know About Copyright 337