책 이미지
책 정보
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781394275403
· 쪽수 : 352쪽
· 출판일 : 2025-10-28
목차
Notes on Editors
List of Contributors
Foreword
Preface
Acknowledgement
Introduction
AIandPR-MarkoGrobelnik-COLOR 30Dec2024
Introduction-Final
Chapter 1: Staying Human in a Smart Machine World
Anne Gregory, Swati Virmani
Chapter 2: AI and Privacy: Privacy Concerns in the Public Sphere
Tugce Ertem-Eray, Eyun-Jung Ki
Chapter 3: AI, Activism, and Strategic Communication: Grappling with Evolving Power Dynamics
Dean Kruckeberg, Marina Vujnovic, Chris Galloway, Lukasz Swiatek
Chapter 4: Anxiety and Education: How Not to Become Obsolete
Cheng Chen, Qian Xu
Chapter 5: AI Strategies and Tools for Public Relations Practitioners
Stephen Waddington
Chapter 6: Linking AI With Internal Communication: A Systematic Review
Yi Luo, Dongdong Yang, Hua Jiang
Chapter 7: Does AI Democratize Commercial Content Creation? Changes to the Strategic Communication Profession
Jukka Niittymaa, Joel Mero, Vilma Luoma-aho
Chapter 8: Collaborating with AI: The Next Frontier of Crisis Communication
Elise Karinshak, Wenqing Zhao, Philippe Borremans, Yan Jin
Chapter 9: Human-Robot Communication and Organizational Public Relationships
Jeyoung Oh, Eyun-Jung Ki
Chapter 10: Democracy and Public Deliberations in an AI-Mediated World
Anca Anton
Chapter 11: Deepfakes in Subversive Strategic Communication: Challenges and Responses
Sergei Samoilenko, Inna Suvorova
Chapter 12: AI, Biases, and Cultures: Values in a Machine World
Shannon Bowen, Evgeny N. Pashentsev
Chapter 13: Strategic Communication for AI: How Strategic Communication Makes AI Socially Accepted
Yangzhi (Nicole) Jiang, Yang Cheng, Yuan Wang
Conclusion
Yang Cheng, Wanjun He, Jinzhe Qiao, Dejan Ver?i?
