Instagram for Business for Dummies (Paperback, 3)

Introduction 1

Part 1: Creating Your Profile and Building Your Narrative 5

Chapter 1: Installing Instagram 7

Chapter 2: Setting Up Your Profile 21

Chapter 3: Hitting Your Target Audience 35

Chapter 4: Taking and Posting Great Photos 47

Part 2: Interacting with Others 69

Chapter 5: Finding People to Follow 71

Chapter 6: Sharing and Commenting on Posts 85

Chapter 7: Direct Messaging with Ease 97

Chapter 8: Wielding the Power of the Hashtag 115

Part 3: Fitting All the Marketing Pieces Together 129

Chapter 9: Planning a Winning Ad 131

Chapter 10: Creating an Effective Instagram Ad 143

Chapter 11: Creating a Winning Contest 159

Chapter 12: Connecting Your Marketing Dots 173

Chapter 13: Instagram Analytics 185

Part 4: Using Instagram Stories as Another Avenue 193

Chapter 14: Sharing with Instagram Stories 195

Chapter 15: Making Your Story More Fun 209

Chapter 16: Sharing Your Stories in New Ways 223

Chapter 17: Using Highlights to Keep Stories Longer 235

Chapter 18: Going Live on Instagram 243

Part 5: Becoming a Pro at Reels and Broadcast Channels 251

Chapter 19: Using Reels to Stand Out 253

Chapter 20: Creating a Reels Presence 257

Chapter 21: Starting Your Own Broadcast Channel 275

Part 6: Why Isn’t This Working? 283

Chapter 22: Insta-Diagnosing Instagram 285

Chapter 23: Insta-Help Is on the Way 301

Part 7: The Part of Tens 313

Chapter 24: Ten Brands Killing It on Instagram 315

Chapter 25: Ten Places to Find Inspiration 325

Index 335