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· 제목 : Inspiring Green Consumer Choices : Leverage Neuroscience to Reshape Marketplace Behavior (Paperback)
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9781398601000
· 쪽수 : 232쪽
· 출판일 : 2021-09-03
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9781398601000
· 쪽수 : 232쪽
· 출판일 : 2021-09-03
목차
- Chapter - 00: Introduction;
- Chapter - 01: Conscious Resource Limits and Mental Shortcuts;
- Chapter - 02: Reward Anticipation and Approach Motivation;
- Chapter - 03: Habits and their Triggers Along the Path to Purchase;
- Chapter - 04: Making it Easier to Change Habitual Behaviors;
- Chapter - 05: The Role of Policy in Incentivizing Consumption Changes;
- Chapter - 06: Reprogramming the "Behavioral Immune System";
- Chapter - 07: Using Social Norms to Accelerate and Sustain Behavior Change;
- Chapter - 08: Overcoming Resistance to Behavior Change;
- Chapter - 09: Conclusion
